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For nonprofits with nobody spare

Tell it what happened this week. It writes the rest.

42%
more raised when donors pick the specific thing their gift funds1
80%
more given when the ask names exactly what the money buys2

An animation in three steps. First, a nonprofit’s mission statement: To end childhood hunger in our community. Second, it is broken into the individual needs behind it — A warm winter coat, $45; A monthly bus pass, $30; A week of groceries, $80. Third, those needs are sent out to Your donate page, A social post, Your newsletter and Every.org.

The work is not the problem. Telling anyone about it is.

Most organisations this size hit the same wall: enough happens every week to fill a newsletter, and nobody has the hour it takes to write one. So the week goes untold, the same forty people give again, and growing means hiring somebody you cannot pay yet.

  • You write two sentences

    Something that actually happened — a delivery, a person you helped, something coming up next week.
  • Aurora writes the week

    A post for every network you have connected, in the shape each one rewards, with the ask placed where supporters can act on it.
  • You press send

    Or change a line first. Nothing goes out that you have not read — there is no autopilot and no surprise post under your name.

The widget, running on a page like yours

A working copy of the real thing, framed the way it would sit on your own site. Fulfill a need or give an amount — the behavior is real, the payment is not.

Fulfill a need

Maria

A warm winter coat

Maria walks her kids to school each morning. A coat keeps her warm all season.

$45
The Okafor family

A week of groceries

Between paychecks, a full pantry takes the pressure off a family of five.

$80
James

A monthly bus pass

Reliable transit gets James to job interviews and his new shift on time.

$30/mo

Or give any amount

$

Secure checkout · Powered by Aurora · Interactive demo

Sample needs written for this demo. The people are not real; the widget's behavior is.

One update, written for every place you post

Not the same sentence pasted five times. Each network gets what it rewards, with the ask placed where that network allows it to be clicked.

Post it anywhere

Aurora writes the caption and makes the picture. You press post.

Your NonprofitJust now

A warm winter coat — you can make this happen! Sized for a child walking to school. Give $45 (or any amount) ❤️ #Aurora #YourNonprofit

A child's pink hooded winter coat

Your Nonprofit

A warm winter coat

$45

www.auroradonate.com

A warm winter coatYour Nonprofit

Sized for a child walking to school

LikeCommentShare
A supporterJust now

Somebody take this one.

LikeCommentShare
The caption is generated. The post around it is a drawing — not a screenshot, and not a real organization.

Or put it in a newsletter

Built from the needs your widget is already showing. Send it from Aurora, or paste it into the tool you already use.

No integration to connect, and no list to import.

What we need this month

yournonprofit.org

A warm winter coat

$45Fulfill

A monthly bus pass

$30Fulfill

Funded since the last issue: a week of groceries.

A blank amount box asks the donor to do the work

  • What do you actually need?
  • How much is normal here?
  • Will it change anything?
A generic Donate button compared with a named need in Aurora
DetailA Donate buttonA need in Aurora
What the supporter seesAn empty field, and three suggested amounts somebody picked once and never revisited.A photo, a person, a price and one button — a $45 winter coat for Maria.
What they have to work out firstWhat you actually need, what a normal gift is here, and whether it will change anything.Whether to buy this particular thing. That is the whole decision.
What the receipt saysAn amount and a date.What the gift bought, with a receipt number, and your EIN and tax-exempt status if you have published them.
What you can write in the thank-you“Thank you for your generous donation.”“Thank you for Maria's coat.” Aurora sends that one for you.
What you know afterwardsThat someone gave.Which need it filled, who filled it, and whether it was a one-off or a standing monthly gift — on screen, and in a CSV you export yourself.

Set it up once. After that it is one update a week.

Your website stays where it is. There is no migration, no second donor database to keep in step, and nothing for a grant writer to fill in.

  1. List what you need

    A title, a photo, a price, and the person or program it is for. Group needs into initiatives — a food pantry, a winter drive, a scholarship fund — so a campaign page and your homepage can feature different work. Give a need a goal and it stops appearing once the goal is met.
  2. Paste one line of code

    One div and one script tag, on any page of the site you already have. No migration, no developer, no change to your hosting.
    Accent
    Corners
    Appearance
    <div data-widget="pk_your_widget_key"
         data-sg-accent="#ea580c"></div>
    <script src="https://www.auroradonate.com/embed.js" async></script>

    Sized for a child walking to school

    A warm winter coat

    $45Fulfill
  3. Donors give, and you get paid

    A supporter fulfills a need, or gives any amount, and pays on the processor's own checkout.
    1. A supporterFulfills a need
    2. Stripe or PayPalTakes the card details
    3. Your accountThe money settles here
    Aurora's share, taken from the transfer

What is different the week after you paste it

Not a platform to learn. Four things your organization can do on Monday that it could not do on Friday.

  • You answer “what do you need?” with a link

    Every need has its own page and its own link preview. When a supporter asks how to help, you send one URL instead of writing the paragraph again.
  • A monthly gift stops being a campaign

    Any need can be offered as an ongoing monthly sponsorship, so “a bus pass” becomes “a bus pass every month” without you running a separate appeal for it.
  • The people you serve can tell you what they need

    A public form with no login, reachable from a link or a printed QR poster. Requests land in a review queue where you approve, edit and publish them — or decline with a note that actually gets sent.
  • Your donor records are yours to take

    Every gift is recorded against the need it filled and the donor who filled it. Export the whole list as a CSV whenever you want, for your CRM or your thank-you letters, without asking us for it.

One deduction, itemised, and then it is your money

Aurora is not a payment processor and never holds a donation. Gifts are processed by Stripe or PayPal and paid out to an account in your organization's name.

Aurora takes nothing out of a donation, on every plan you can sign up for. The ledger beside this has no line for us because there is no line to draw — the one deduction is the processor's, and the arithmetic comes out the same whichever plan you are on.

What Aurora costs sits outside the gift entirely. On Free you are billed nothing at all and your donors are asked to add an optional contribution at checkout, which they can decline. Pay per update charges for the writing instead: an update — one thing you have to say, turned into a post for every network you are on — costs $0.99 once you are past the 2 a month that are free, and a month's worth is billed together at the end of it. And Starter at $29/month, or Growth at $99/month, is one bill and no counting.

Aurora takes 0% of PayPal donations — PayPal's own rates apply. On a PayPal gift that zero is structural rather than a price we picked: there is no mechanism in Aurora for taking a share of one, and no setting that turns one on. PayPal giving is included on every plan, including the free one. Aurora takes no share of a PayPal donation at all — it settles straight into the nonprofit's own PayPal account.

A $100 card donation — the same on every plan you can choose

What the donor gives
$100
Stripe's processing (2.9% + $0.30)
minus $3.20
What reaches your cause
$96.80

That line comes out as the donation settles — there is no second charge to find on a statement later, and none from us at any point. Worked at Stripe's standard US card rate; your own varies with card type and country. A gift taken through PayPal nets a different figure, and PayPal's own rates apply.

We would rather show you the product than a wall of logos

Aurora is new. No quote goes on this page that a nonprofit has not agreed to put here under its own name, no logo goes up without permission, and no number about how many organizations use us gets invented in the meantime. That rules out most of what a page like this normally does.

What is left is the thing itself. The demo above behaves the way the live widget behaves. The pricing page does the arithmetic in front of you instead of behind you. And three of the claims on this page can be checked before you give us anything at all.

  • Card details never reach Aurora — checkout runs on Stripe's and PayPal's own infrastructure.
  • Aurora never holds a donation. It settles into the account your organization connected.
  • Your donor and donation records export to CSV on demand, with no request and no support ticket.

Before you sign up

Put your first need in front of a donor

Create an account, add one need, paste the snippet. Aurora takes nothing out of a donation on any plan, and on Free there is no bill either.